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badia, castelli, climbing, dolomites, gravel, gruber, igor tavella, jered gruber, News, Photo, val badia, yolo, yolomites, yolomites5000 -

  Have you ever wondered if it would be possible to climb 5,000-plus meters on small country roads in less than 120 kilometers? Some call it fun. Some call it torture. Igor Tavella, Ashley Norris Gruber, and Jered Gruber jump at the chance to ride the #YOLOmites5000 every year in September. An all-day adventure along the flanks of the Dolomites with a mix of gravel, dirt and asphalt. Not a flat road in sight, and packed full of adventure.     How did it all begin? We met up with Igor and Jered less than 10 hours before the start of the 2018 edition of the YOLOmites5000.   “I wondered if it would be possible to do 5,000 meters of climbing on all the little roads in less than 100 kilometers. Igor laughed – of course! At that moment, an idea was born,” said Jered.   “This is not for everyone. If you can’t stand the idea of walking your bike or maybe getting muddy or banging down a steep gravel descent, don’t even think of coming. It’s possible to ride everything, but I’m guessing 99 percent of participants will walk their bikes at some point. Even Igor has to ...

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2018, alta badia, ashley, badia, castelli, cycling, dles, dolomites, grand fondo, gruber, jered, jersey, ladin valley, maratona, unveil, Video -

– FIND THE INSPIRATIONAL VIDEO’S BELOW – The 2018 edition of the Maratona dles Dolomites – Enel will kick off on July 1 in the Badia valley of Italy’s far north. More than 9,000 riders will climb out of the darkness, just before dawn breaks over the surrounding limestone peaks of the Dolomites. The race is a must for every serious cyclist. The landscape of the Dolomites is so important and so inspiring that it’s protected by UNESCO, and every year the Maratona has an environment-related theme. The race’s patron, Michil Costa, is what the Italians call a “personaggio,” a character. His goal is to get people to connect with nature, to contemplate their place in it, and to appreciate not only its fragile beauty but also what that beauty can do for our own fragilities. Riding here might be tough on the legs, but it does wonders for a stressed-out mind. Because Castelli’s head office is near the Badia valley, Castelli staff live, ride, run or ski in these mountains all year. Finding the right elements and inspiration for the Maratona jersey was the motivational state that brought the 2018 kit design from idea to reality.  “Getting the call ...

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