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Castelli at Interbike’s Dirt Demo!

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It may have been a boring start of the week for you, but for the bike industry, Monday and Tuesday were days to turn the cranks in the dry, dusty (and somewhat windy) air of Bootleg Canyon, a 25-minute drive southeast of Las Vegas, for Interbike’s 2009 Outdoor Dirt Demo.

Folks from the bike industry had a nice, relaxed and tan-friendly venue to try out the latest in innovations. One such a thing was the Castelli Body Paint bibshort which quickly created a lot of interesst from the media, dealers and other folks from the industry. InterbikeTV was mentioning that this was THE most innovated product at the show. Within two days, the Body Paint bibshorts were online on Twitter/twitpic, Velonews, Triathlon, Bikeradar, bikesnobnyc and many more.

Elite level triathlete and writer, Jay Prasuhn from Triathlon.competitor.com, gives his first impression of the Body Paint innovative shorts after two days in the saddle at Bootleg Canyon.

Jay found it a great chance to catch up with several industry folks in a relaxed, tan-friendly venue. One such visit was with Steve Smith and Soren Jensen of Castelli apparel. We met Smith in February in San Diego when the Cervelo TestTeam, which Castelli sponsors, made a visit to the San Diego Wind Tunnel for some testing with 2008 Tour de France champ Carlos Sastre, and now reigning Tour green jersey winner Thor Hushovd. Smith, a marketing and design manager was present in San Diego to test some aero garments on the athletes, with pieces that saw light of day at the Tour de France.

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