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Luciano Berruti: The “Eroico” and his museum

Coming back from the Eurobike show, we decide to stop by the “Museo della Bicicletta” in Cosseria, a beautiful place near Savona, immersed into the mountains bordering the Ligurian sea. Luciano made the promoter for us at the Eurobike show, carrying his bike into the halls of the fair of Friedrichshafen dressed with a old cycling kit and a old bike with two hostess giving invitations and gifts about our Retro Party we did the evening before. Entering the museum of Cosseria seems the time has stopped if you look at what Luciano has collected: all the walls are completely covered by the most significant jerseys of cycling like Zoetemelk, Gimondi, Fondriest or Anquetil jerseys. He says he has more than 300 jerseys, and many of them are certainly Castelli but the biggest part of the collection is represented by a lot of Vittore Gianni jerseys, the 1897 brand that become Castelli in the 70’s. He has Vittore Gianni jersey of Marino Basso, Romeo Venturelli and other big names of the italian cycling. It was a very big surprise for us seeing that Vittore Gianni, the brand we represent today, made cycling equipment to all these champions, because our story is so ...

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