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David Millar and Maserati team up for Tour de Yorkshire

Retired only in the sporting sense, David Millar has hardly had time to put his feet up after a 17-year professional cycling career.  Following his retirement at the end of last season, David Millar has teamed up with the Italian car brand, Maserati, as the official cycling ambassador and event sponsor for this year’s Tour de Yorkshire. “Just like the sport of cycling, motor sport is steeped in history.” “Just like the sport of cycling, motor sport is steeped in history, and the Maserati brand has played a key role in this rich heritage, through 100 years of engineering innovation,” says David Millar. “I am excited that two of my greatest passions in life are being combined and delighted to be involved from the start of what looks set to be a fantastic initiative. The first of these experiences will be the inaugural Tour de Yorkshire Ride on Sunday 3rd May. Visit: letour.yorkshire.com “The sport is highly contagious,” says Peter Denton, Region Manager for Maserati North Europe. “We have seen an ever-increasing number of our dealership network and their customers get bitten by the cycling bug over recent years.” Photo © Maserati GB

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