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alex zanardi, development, Photo finish, product, product development, sonia, vignati, vittorio podesta -

Sonia Vignati on the process of creating a new product

Sonia, you are without a doubt the person who has more experience with the Castelli company than anyone else. From the sewing department at an external vendor you have moved on to become the main interface today between Steve, the designer and the pattern office. But first things first: describe your job as best you can. Steve is kind of the technical mind behind our product. He gathers the information and the needs of the pro riders. Maria Teresa, the designer, designs the collection to include the items Steve requests. I come right after, and I have to work closely with them to define the collection. I have to follow the product from this phase until it’s finished. Based on the technical requirements specified by Steve and the aesthetics suggested by the designer, I have to choose the right materials and the appropriate components, from the reflective piping to the best zipper to the label, identifying all the possible solutions, taking into account functionality, style and the cost of the finished product. I am essentially the hub between design, pattern making and research. I have a background in pattern making, cutting and sewing; I started working at the machine. I ...

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