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Cervélo Test Team ranked top pro cycling team in the world!

Carlos Sastre, Giro d'Italia 2009

Cervélo TestTeam is currently the number one ranked pro cycling team following an impressive spring season and a strong showing at the Giro d’Italia. The Team gained 120 points as a result of their Giro performance for a total of 608 points, placing them 37 points in front of second place Caisse d’Epargne and 50 points up on Quick Step, who dominated the rankings throughout the April Classics.

“We didn’t set any goals for race performance, but are certainly excited about the success the riders have achieved in the first five months of the team’s existence,” said Gerard Vroomen, co-owner of Cervélo TestTeam. “I’m equally happy with the activities around the other two pillars of the TestTeam project; aiding the bike industry in product development and creating fan access opportunities. TestTeam Partners like Rotor, Zipp, Vittoria, 3T, Castelli and ZipVit, as well as Cervélo, have all made good use of the team’s resources in the development of new products. Our fan access events are also off to a good start, with three travel events to date and autograph sessions at a lot of races. In the Giro, our riders were available for autographs before most stages, and even after some. In the past, the argument was always that such activities hurt the race performance. We were willing to accept that drawback but that doesn’t seem to be an issue. The final piece of the puzzle is the documentary “Beyond the Peloton” on www.bartape.net, which gives fans who cannot visit us at races access to the team “virtually”.

The team’s recent successes and the upcoming Tour de France in July also provide excellent sponsorship opportunities.

“The feedback we’ve received from our original TestTeam partners indicates that the value the team has generated to date far exceeds their expectations,” explained Vroomen. “And though, as we’ve stated in the past, Cervélo enjoys the enormous brand exposure we get from our name on the uniform, we’re a brand that doesn’t need the 4-5 billion TV impressions generated at the Tour de France. We believe that other companies can benefit more from such exposure, and we would love to work together with another title sponsor to create even more activities around the team. With the world #1 status, the defending Tour de France champion Carlos Sastre, sprinter Thor Hushovd and a rising star like Henrich Haussler, the team offers excellent potential to build a strong brand association in the largest annual sporting event in the world.”