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News - August 29, 2012

Projekt Roam: Day Of The Dog

How do you put into words something that is indescribable? I’m sure that many of those that are blessed with the companionship of a dog understand what I am speaking of. The richness dogs bring to our lives; simply put, our dogs are an integral part of the heart and soul of our family. Who […]

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News, Steve Smith - August 28, 2012

Sram: Steve Smith – Wandering Teaser

It could have something to do with his eyes (as crazy looking as they are) or the sheer determination that his amazing mother instilled in him at such a young age. In all honesty it’s probably a perfect combination of maturity, skill and that determination that we have all grown to love. This is a […]

This Is Peaty Episode Four

So far Steve Peat has had a season riddled with injuries and bad luck… Episode 4 see’s Peaty pick up the pace and get back to his old self. Things are just as fast off the bike when he and Josh Bryceland head over to Birmingham to get coached at Drift Allstars academy… Whilst back […]

Smith Optics At Crankworx

Cool video from the guys at Smith Optics with ‘just a few’ of their riders at Crankworx, including Brandon Semenuk, Brett Rheeder, Anthony Messere, the McCaul brothers, two-thirds of The Coastal Crew, Ian Morrison and many more!

Strength In Numbers – World Cup Segment

The UCI world cup circuit is a living, breathing community of riders dedicated to travelling the globe to race bikes. Nomadic in nature, this elite community exists only on the road in a never-ending pursuit of milliseconds. These athletes train the hardest, constantly drive technology forward and act as ambassadors for our sport as they […]