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Etnies cCelebrates Emil’s On-Going Winning Streak

Emil Johansson won both the Red Bull Joyride 2023 and the Crankworx FMB Slopestyle World Championships!  Due to high winds, it was a one run contest at the Whistler Mountain Bike Park in front of a crowd of 38,000 people. Red Bull Joyride 2023 Results: 1.      Emil Johansson (SWE) – 92.4 2.      Paul Couderc (FRA) – 87 […]

The post Etnies cCelebrates Emil’s On-Going Winning Streak first appeared on IMB.

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Monday Motivation: ‘Empty Your Mind’ feat Emil Johansson

Emil rode his new etnies pro model shoe on a set of New Zealand jumps in “Empty Your Mind.” Emil sets the bar high, and MTB riders that see the etnies Johansson Pro MTB shoe perform during his high-speed, technical MTB slopestyle riding in the video will know it was made to ride at the […]

The post Monday Motivation: ‘Empty Your Mind’ feat Emil Johansson first appeared on IMB.

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Etnies Launches Vegan Semenuk Pro MTB Shoe

Etnies is proud to announce its new high-performance vegan Semenuk Pro MTB shoe is now globally available. Designed by Brandon Semenuk himself, the copper colorway is made with an animal-friendly synthetic mesh and TPU. Featuring Formula G rubber on the sole, the shoe is formulated specifically for the rigour of flat pedals. The tread pattern […]

The post Etnies Launches Vegan Semenuk Pro MTB Shoe first appeared on IMB.

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Monday Motivation: Convalescence – Jake Fox’s comeback story

Convalescence: the time spent recovering from an illness or medical treatment. In the late afternoon of July 6 2021, Jake Fox broke his neck riding an airbag landing. He had a small slip up on a backflip tuck no hander resulting in him going over the handle bars off the end of the landing. Jake […]

The post Monday Motivation: Convalescence – Jake Fox’s comeback story first appeared on IMB.

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Emil Johansson x etnies MTB Shoe

Etnies launched the Emil Johansson signature Jameson Mid MTB colourway. This shoe features etnies unique Formula G rubber compound int the geo-hex tread outsole. Formula G is 2 times grippier than standard rubber and provides specialised grip for all-round riding…  so you are covered with the most comfortable, durable and performance driven MTB footwear. Johansson’s […]

The post Emil Johansson x etnies MTB Shoe first appeared on IMB.

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