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We get tons of deliveries here at the office, and we can categorically say that none of the drivers looks like this. Sucks to be us I guess! O’Neal with their classic style of marketing striking again, but ladies you can’t complain, Greg is almost naked to…

After 20 years, Santa Cruz Bicycles is moving from our birthplace in the old cannery, on 104 Bronson Street, to a new factory across town. Why should you care? Well, maybe you shouldn’t. But it’s kind of a big deal to us. So we captured a series of weekly installments as a snapshot of where […]

Josh Bryceland tearing things up on the new Blur TR from Santa Cruz, less talking and lots of riding in this awesome clip, it might make you rethink how you attack your trails in the future!

We were a bit late with this video, we’ll blame the lack of Internet in Africa for that one. But Drift Innovation have just launched their new HD Ghost, which packs industry-leading features including wearable on/off remote control with LEDs displaying mode in use, continuous loop video recording, built-in Wi-Fi and an integrated 2-inch Gorilla Glass® LCD […]

Not known for riding hard tails Steve and Josh swap their somewhat bouncer daytime rigs for a blast on the new Santa Cruz Chameleon demonstrating just how versatile a great hard tail can be… Give a man a fish, and he can eat for a day. But give a man a Chameleon, and he can […]