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What Zwift’s move into hardware means for indoor cycling

Zwift is the undisputed market leader when it comes to indoor cycling software, and thanks to some clever sleuthing by heralded fitness gadget guru Ray Maker of DC Rainmaker, it seems the company will now be expanding into indoor cycling hardware as well. If Zwift’s existing hardware partners aren’t already gravely concerned over this news, …

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The future of indoor cycling

If there was one predominant theme from the recent Eurobike trade show, it was that indoor cycling is, well, in. Not only did segment giant Zwift have one of the biggest booths at the show, but many of the most significant product debuts from major hardware companies were also dedicated to riding inside, not outside. …

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JRA with the Angry Asian: Riding outside is dead. Long live riding outside.

I’ve attended all but one Eurobike trade show since 2005, and have continually marveled at the grand expanse of new cycling gear that’s perennially on display there. I have peered intently through the looking glass at the hot trends to come. Never have I walked away even slightly disappointed. Until this year, where two themes …

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