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Bonnie Tu, commentary, from the top, Giant, LIV, Podcast, Podcasts -

You could argue that Bonnie Tu is the most powerful woman in cycling, although she wouldn’t think of describing herself that way. She’s best known for being the face of the Liv brand she created back in 2008, but more than that she’s chairperson of the largest bike brand in the world: the Giant Bicycle …

The post From the Top: A giant of the industry, Bonnie Tu appeared first on CyclingTips.

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Bonnie Tu, Features, Industry, Juliana, LIV, Specialized, Tech, Trek Bikes, women in the industry, Yeti -

I had my first experience with the women’s specific movement in 2002. “I ride a Trek 6700 WSD,” my 12-year old self would say, smugly, to my friends. They didn’t know what on earth I was talking about, and neither did I. But I was hooked on clarifying to all who would listen that my …

The post Where have all the women’s bikes gone? A look inside an ever-changing market appeared first on CyclingTips.

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