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How one bike brand is making others look environmentally irresponsible

Bjorn Bikes

At this year’s Taipei Cycle Show I got talking to a product manager who was in the midst of setting up a new bike brand. Normally I’d glaze over upon hearing another such story, but this was different. It was filled with talk about disposable and non-recyclable products, irresponsible packaging, poisonous working conditions, and an …

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