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Cherie Pridham, the first female DS on the men’s WorldTour, will join Lotto Soudal
Cherie Pridham, the first female DS on the men's WorldTour, will join Lotto Soudal
After spending 2021 with Israel Start-Up Nation, Cherie Pridham is headed to Lotto Soudal in 2022.
Read MorePridham ‘relishing the opportunity’ as she joins Israel Start-Up Nation as DS
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Pridham will be the first female to direct a mens' WorldTour team and speaks about the challenges facing ISN in 2021.
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Cherie Pridham will be the first female DS on the men’s WorldTour
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As Israel Start-Up Nation announced Friday, Cherie Pridham is joining the squad a sport director, making her the first ever female DS in the men’s WorldTour. “I feel truly proud and privileged to be the first woman to serve as a sport director at the WorldTour level, joining one of the best teams in the …
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