Remco Evenepoel is the face of Pizza Hut
Remco Evenepoel – speedy bicycle cyclist, pelvis smasher, alcohol-free beer abstainer – has inked a multi-year deal with Pizza Hut Belgium as the chain’s new ambassador.
In a tweet linked to a press release, Evenepoel showcased a couple of shots of the moment that the two icons forged their “tasty collaboration”.
As the press release informs us, Pizza Hut is “the tastiest pizza chain in Belgium” – more of an indictment of Belgian cuisine than anything else – and is known as a place where “families and friends can dine together”. That brings heavy nostalgia for the childhood halcyon days of All-You-Can-Eat Pizza Hut dine-ins in Australia (since whittled down to just 11 restaurants nationwide), but Belgium is a more advanced civilisation that has held onto the good stuff.
The RemcoHut collaboration encourages consumers to “find a balance between a healthy lifestyle and pampering yourself every now and then”. Perhaps aware of the oddness of signing a standard bearer of a sport that has an unhealthy relationship with food, Pizza Hut was quick to point to the less coagulated sectors of its “very extensive menu”, which includes “salads … several veggie options… and [the] recently launched vegan Beyond pizza.”
Otherwise, the Pizza Hut menu looks pretty familiar to my pre-teen recollections – albeit with some regional quirks, like the sour cream and sliced cheese Grimbergen, the pineapple-heavy Sweet Chicken Curry, and something called a Cheesam.
As for Remco, he seems pretty stoked on the five-year deal, which will see him appear in TV commercials along with going full-press on social media.
“Of course I have to pay attention to what I eat,” Evenepoel noted yearningly, “but I also need relaxation and good food. Then I dare to order a pizza from Pizza Hut.”
Seeing as Pizza Hut Belgium has a tuna and black olive pizza on its menu, that may be more daring than it first sounds.
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