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Wow, what a World Championship. If you weren’t watching the women’s and men’s race roadside or live on TV, then go buy the DVD. Words simply cannot describe the action and excitement of the 2010 UCI Road World Championships in Melbourne.

Thor Hushovd sprints to world title victory while Italy’s Filippo Pozzato takes fourth place in Castelli colors.

Cervélo TestTeam’s Norwegian ‘God of Thunder’ Thor Hushovd claimed Norway’s first ever men’s elite title at the world road race cycling championships in Geelong today.

Hushovd, the Norwegian champion, dominated a bunch sprint at the end of a thrilling 267.2 km race, beating Denmark’s Matti  Breschel and Australia’s Allan Davis in an uphill sprint.

Pulling on a World Road Championships Rainbow Jersey must be one of the greatest feelings ever! But to do it twice…well!

Dressed in Castelli colors, Italy’s Giorgia Bronzini claimed the women’s elite title at the world road race cycling championships in Geelong today. Bronzini had previously won World Championship victories on the track as a Junior in 2001, and the 25 km points race in Poland last year.

Cervélo TestTeam’s Emma Pooley (GBR) claimed a 15 second victory in the women’s time trial in Geelong, Australia, and won her first rainbow jersey to add to Beijing silver in 2008.

It’s been eight years since Castelli sponsored the Italian national cycling team at the World Cycling Championships in Lisbon, Portugal. This year, the iconic scorpion logo will be back on the guys in blue – the Azzurri – during the World Cycling Championships in Melbourne, Australia.