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Branding in the MTB Industry: An Inside Look at How Companies Craft Their Image
A look at how two mountain bike brands, big and small, create their image and portray it to consumers.
The post Branding in the MTB Industry: An Inside Look at How Companies Craft Their Image appeared first on Singletracks Mountain Bike News.
Steel Full Suspension Proudfoot Cycles Primed 29er Test Ride Review
Most people think steel is best suited for hardtail mountain bike frames–and if it’s a singlespeed, then even better! Generally speaking, steel is much heavier than any other bike frame materials–aluminum, carbon, titanium, you name it–and again, generally, the vibration damping qualities are considered unnecessary in a full suspension bike when considering the total weight. Proudfoot Cycles …
The post Steel Full Suspension Proudfoot Cycles Primed 29er Test Ride Review appeared first on Singletracks Mountain Bike News.