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Branding in the MTB Industry: An Inside Look at How Companies Craft Their Image

A look at how two mountain bike brands, big and small, create their image and portray it to consumers.

The post Branding in the MTB Industry: An Inside Look at How Companies Craft Their Image appeared first on Singletracks Mountain Bike News.

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Video: Danny MacAskill Stars in Microsoft Commercial–Is he selling out?

Danny MacAskill is at it again, taking his loop trick, originally seen in Imaginate, in front of millions of people in a Microsoft commercial promoting Cortana, the Microsoft Lumia phone’s personal assistant. While I love Danny and I’m stoked to see big companies getting involved in the world of biking, I just have to ask: at …

The post Video: Danny MacAskill Stars in Microsoft Commercial–Is he selling out? appeared first on Singletracks Mountain Bike News.

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