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Branding in the MTB Industry: An Inside Look at How Companies Craft Their Image

A look at how two mountain bike brands, big and small, create their image and portray it to consumers.

The post Branding in the MTB Industry: An Inside Look at How Companies Craft Their Image appeared first on Singletracks Mountain Bike News.

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27.5, 29er, bike brand, bike company, bmw, Brooklyn Machine Works, Death From Above, DH, Downhill, Enduro Mountain Biking, Freeride, Gear, Gear Box, Gnarcissist, Gnarpoon, Grizzly Wulf, Hangman, Hardtail Mountain Bikes, Have Blue, Heathen, interview, Interviews, mountain biking, mtb, Sick Bicycle Co, uk, UK Bike Brand, UK Manufacture, UK MTB, united kingdom -

Sick Bicycles: The Birth of an Unusual Bike Company

Like your bikes a little different? Do you still have 3/4 length ripped jeans from your teens at the back of the closet? Well meet Sick Bicycles, an emerging bike brand from the UK building bikes at the extreme fringes of the spectrum.

The post Sick Bicycles: The Birth of an Unusual Bike Company appeared first on Singletracks Mountain Bike News.

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Video: The Development of a Kross MTB, from Start to Finish

Kross is a bike company out of Poland, and they recently released this detailed video which walks through the process of designing and testing a bike, step-by-step. While by no means an action-packed video, be sure to keep an eye out for interesting techniques and processes, including virtual simulations, 3D printed frames, fatigue testing, and …

The post Video: The Development of a Kross MTB, from Start to Finish appeared first on Singletracks Mountain Bike News.

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