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BIPOC, Jenn Kriske, Machines For Freedom, Profiles -

A Machine for Influence

In the aftermath of the Memorial Day killing of George Floyd, many bike companies grappled with how to react swiftly but authentically. Marketers pondered how to pen non-performative promises on brand social media accounts without virtue signaling. Largely white-led brands were suddenly faced with cycling’s whiteness—and it was alarming. Machines For Freedom was one of Read More

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BIPOC, Minneapolis, Opinion -

When You’re Black, “Just Ride” Isn’t An Option 

This is the third in a series of essays written by Rachel Olzer on representation in cycling. Read Olzer’s first two parts: Why Representation Matters and What Does it Mean to be ‘Really Black?’   In September 2015, I started graduate school at the University of Minnesota. Two months into my program, two Minneapolis police officers Read More

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BIPOC, Opinion -

What Does it Mean to Be “Really Black?”

If you missed the first part of Rachel Olzer’s essay series on why representation matters, read it HERE.   I walk into the room where we have our regularly scheduled meetings. I’m elated. It’s my first year in the outdoors club at my university and for the first time since arriving at Arizona for college, Read More

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BIPOC, Opinion, yeti cycles -

We Are Still Here

Yá’át’ééh shí éí Renee Hutchens yinishyé. Tódich’ii’nii nishłį́, Bilagáana báshishchíín, Tabaaha dashicheii, Bilagáana dashinálí. My name is Renee Hutchens, I am from the Bitterwater clan, and a member of the Diné (Navajo) Nation. My introduction in Navajo tells of my relationships and my identity that is inseparable from the land with a history that dates Read More

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BIPOC, News, yeti cycles, Yeti Tribe Gathering -

Petition Asks Yeti to Drop ‘Tribe’ From Its Marketing

Yeti Cycles has used the term 'tribe' in its marketing for some three decades. A change.org petition is asking them to stop due to appropriation of the Indigenous culture.

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