BIPOC, Jenn Kriske, Machines For Freedom, Profiles -

A Machine for Influence

In the aftermath of the Memorial Day killing of George Floyd, many bike companies grappled with how to react swiftly but authentically. Marketers pondered how to pen non-performative promises on brand social media accounts without virtue signaling. Largely white-led brands were suddenly faced with cycling’s whiteness—and it was alarming. Machines For Freedom was one of Read More