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BIPOC, Jenn Kriske, Machines For Freedom, Profiles -

A Machine for Influence

In the aftermath of the Memorial Day killing of George Floyd, many bike companies grappled with how to react swiftly but authentically. Marketers pondered how to pen non-performative promises on brand social media accounts without virtue signaling. Largely white-led brands were suddenly faced with cycling’s whiteness—and it was alarming. Machines For Freedom was one of Read More

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Alchemy Bicycles, Interviews, Profiles -

Master of Life

Every now and then, an unusually large male customer walks through the doors of Alchemy Bicycle Company’s production facility in Denver brimming with doubt. He doesn’t believe Alchemy’s carbon frames will stand up over time, usually because others have failed him before. When this happens, says Alchemy chief design officer Matt Maczuzak, “The simplest thing Read More

The post Master of Life appeared first on BIKE Magazine.

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BMx, Dylan Stark, El Toro 20, Interviews, News, Profiles -

A flight of stairs

A simple set of stairs known by skateboarders and BMXers around the world as the El Toro 20 was suddenly reduced to rubble. One creative, courageous rider on a hand-me-down bike took it as an opportunity to turn tragedy into triumph.

The post A flight of stairs appeared first on BIKE Magazine.

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