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BIPOC, Jenn Kriske, Machines For Freedom, Profiles -

In the aftermath of the Memorial Day killing of George Floyd, many bike companies grappled with how to react swiftly but authentically. Marketers pondered how to pen non-performative promises on brand social media accounts without virtue signaling. Largely white-led brands were suddenly faced with cycling’s whiteness—and it was alarming. Machines For Freedom was one of Read More

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