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Eliot Jackson, Grow Cycling Foundation, katie holden, News, Red Bull, Santa Cruz Bicycles, yeti cycles -

Katie Holden and Eliot Jackson Partner on New Nonprofit

As Black Lives Matter protests erupted around the world following the Memorial Day killing of George Floyd in Minneapolis, and the U.S.’s deep history of systemic racial injustice bubbled to the surface once again, the cycling industry was soon face-to-face with its whiteness. Black, Indigenous and People of Color riders posted on social media about Read More

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BIPOC, Opinion, yeti cycles -

We Are Still Here

Yá’át’ééh shí éí Renee Hutchens yinishyé. Tódich’ii’nii nishłį́, Bilagáana báshishchíín, Tabaaha dashicheii, Bilagáana dashinálí. My name is Renee Hutchens, I am from the Bitterwater clan, and a member of the Diné (Navajo) Nation. My introduction in Navajo tells of my relationships and my identity that is inseparable from the land with a history that dates Read More

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BIPOC, News, yeti cycles, Yeti Tribe Gathering -

Petition Asks Yeti to Drop ‘Tribe’ From Its Marketing

Yeti Cycles has used the term 'tribe' in its marketing for some three decades. A change.org petition is asking them to stop due to appropriation of the Indigenous culture.

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Bikes, Gear, Trail, XC/Marathon, yeti cycles, Yeti SB100, Yeti SB115 -

First Impressions: 2021 Yeti SB115

If a new bike comes out, but it didn’t get drastically ‘longer, slacker and lower’ than its predecessor, does it even count as an update? The question is obviously rhetorical, but I’ll answer it anyway. In the case of the SB 115, Yeti’s new short-travel 29er out today, yes, very much so. The 2021 SB115 Read More

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