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Assos, From the Source -

Alfa Romeo F1 Team ORLEN in the saddle with ASSOS of Switzerland

Alfa Romeo F1 Team ORLEN in the saddle with ASSOS of Switzerland

Alfa Romeo F1 Team ORLEN announce a new deal linking it with high-precision cycling equipment supplier, ASSOS of Switzerland. The partnership, which is powered by a shared commitment to precision engineering and the advancement of technology-driven equipment, will join two companies working at the highest levels within sport technology. For our first collaboration together, we’ve […]

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Chamois Butt'r, From the Source -

Chamois Butt’r launches Ultra balm for long distance riders

Chamois Butt'r Ultra balm comes in a 5 oz metal tin

Chamois Butt’r launches Ultra balm for long distance riders

Chamois Butt’r has launched Ultra balm, a new anti-chafe balm that’s made for the most demanding conditions and the most extreme athletic endeavors, whether they be measured by distance, time, weather, humidity or whatever a rider, runner or athlete may encounter. Chamois Butt’r Ultra balm is a premium, natural oil and beeswax-based balm that’s made […]

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From the Source, Orbea, Paris-Roubaix -

Orbea: Paris Roubaix “Hell of the North” latest Pachamama video

Orbea: Paris Roubaix "Hell of the North" latest Pachamama video

Meeting the group responsible for the cobblestones of Paris Roubaix.

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From the Source -

Apidura’s Aero Pack System: Aerodynamically Optimised Bikepacking Bags

The Apidura Aero Pack System mounted to Nol's custom Ridley Kanzo Fast featuring Hunt 42 Limitless Gravel wheels

Apidura’s Aero Pack System: Aerodynamically Optimised Bikepacking Bags

All-day gravel races require riders to carefully balance the practicality of carrying spares and supplies with seeking every advantage possible by keeping weight low and getting as aero as possible. As experts in technical bikepacking equipment, this got the team at Apidura wondering: what if your bikepacking bags could actually make you faster? Having pushed […]

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From the Source -

Brooks England rolls out new Take Care sustainability initiative

Brooks England rolls out new Take Care sustainability initiative

For well over a century, Brooks England saddles, bags, and cycling accessories have supported better paths forward for riders around the world. With the introduction of their new Take Care initiative, the team at Brooks England are adopting a similar long-term view towards the future of our planet, with those same products playing a major […]

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