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Alfa Romeo F1 Team ORLEN in the saddle with ASSOS of Switzerland
Alfa Romeo F1 Team ORLEN in the saddle with ASSOS of Switzerland
Alfa Romeo F1 Team ORLEN announce a new deal linking it with high-precision cycling equipment supplier, ASSOS of Switzerland. The partnership, which is powered by a shared commitment to precision engineering and the advancement of technology-driven equipment, will join two companies working at the highest levels within sport technology. For our first collaboration together, we’ve […]
Read MoreChamois Butt’r launches Ultra balm for long distance riders
Chamois Butt’r launches Ultra balm for long distance riders
Chamois Butt’r has launched Ultra balm, a new anti-chafe balm that’s made for the most demanding conditions and the most extreme athletic endeavors, whether they be measured by distance, time, weather, humidity or whatever a rider, runner or athlete may encounter. Chamois Butt’r Ultra balm is a premium, natural oil and beeswax-based balm that’s made […]
Read MoreOrbea: Paris Roubaix “Hell of the North” latest Pachamama video
Orbea: Paris Roubaix "Hell of the North" latest Pachamama video
Meeting the group responsible for the cobblestones of Paris Roubaix.
Read MoreApidura’s Aero Pack System: Aerodynamically Optimised Bikepacking Bags
Apidura’s Aero Pack System: Aerodynamically Optimised Bikepacking Bags
All-day gravel races require riders to carefully balance the practicality of carrying spares and supplies with seeking every advantage possible by keeping weight low and getting as aero as possible. As experts in technical bikepacking equipment, this got the team at Apidura wondering: what if your bikepacking bags could actually make you faster? Having pushed […]
Read MoreBrooks England rolls out new Take Care sustainability initiative
Brooks England rolls out new Take Care sustainability initiative
For well over a century, Brooks England saddles, bags, and cycling accessories have supported better paths forward for riders around the world. With the introduction of their new Take Care initiative, the team at Brooks England are adopting a similar long-term view towards the future of our planet, with those same products playing a major […]
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