Alfa Romeo F1 Team ORLEN in the saddle with ASSOS of Switzerland
Alfa Romeo F1 Team ORLEN in the saddle with ASSOS of Switzerland
Alfa Romeo F1 Team ORLEN announce a new deal linking it with high-precision cycling equipment supplier, ASSOS of Switzerland. The partnership, which is powered by a shared commitment to precision engineering and the advancement of technology-driven equipment, will join two companies working at the highest levels within sport technology.
For our first collaboration together, we’ve created a jersey inspired by the blurring “speed shift” effect of race machines in motion.
Both ASSOS and Sauber Motorsport, the organisation running Alfa Romeo F1 Team ORLEN, are fiercely proud of the Swiss precision, history and engineering principles that have been driving them both for the last fifty years. The core mission of ASSOS is to produce equipment, not clothing: a mission that has seen it live by its mantra of “destroy, reset, improve” on its way to more than 400 Olympic and World Championship medals. With more than 25 patents, ASSOS develops its own textiles and refines its product over the course of several years, aiming for the symbiosis of total comfort and technical performance.
As part of this relationship, ASSOS will provide Alfa Romeo F1 Team ORLEN with bespoke cycling apparel to assist in the advancement of the health, well-being and performance of the team’s drivers and personnel.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN: “The key to success is not just technological advance, but mainly human performance: ASSOS shares this principle with us – they relentlessly improve their products to extract the best from every human being. ASSOS will help our drivers and all team members unlock their full potential by pushing them towards better health and well-being: I can’t wait to start working with them.”
Derek Bouchard-Hall, CEO of ASSOS of Switzerland: “ASSOS and Alfa Romeo F1 Team ORLEN are kindred spirits – both organizations seek to push the boundaries of human performance through technological innovation. We leapt at the chance to work with the team when we discovered that our admiration for their exceptional F1 team was matched by their passion for cycling and the ASSOS brand.”
About ASSOS:
Equipment, not clothing. Across more than 45 years, more than 400 Olympic and World Championship medals, and 25 patents, ASSOS protocol remains steadfast: DESTROY, RESET, IMPROVE. Whether it’s developing our own textiles, stress-testing prototypes with WorldTour athletes, or refining a product over the course of several years, the merging of total comfort and technical performance remains the ace – stitched into every item bearing the name ASSOS. Sponsor Yourself.
About Sauber Group of Companies:
The Sauber Group of Companies is composed of two operational entities: Sauber Motorsport AG, which operates and manages the Alfa Romeo F1 Team ORLEN; and Sauber Technologies AG, which focuses on third-party business in the areas of advanced engineering, prototype development and additive manufacturing, in addition to full and model-scale testing in the factory’s state-of-the-art wind tunnel and ground-breaking innovation in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 500 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects. Since its founding in 1970, the passion for racing has been at the heart of Sauber.
For more than 50 years, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. The company launched a long-term partnership with Alfa Romeo in 2018 and, as it celebrates 30 years of competition in Formula One, it enters the 2022 championship under the team name Alfa Romeo F1 Team ORLEN.
Key Details
- ASSOS x Alfa Romeo F1 Team ORLEN, two teams with a shared commitment to precision engineering and the advancement of technology-driven equipment.
- For our first collaboration together, we’ve created a jersey inspired by the blurring “speed shift” effect of race machines in motion.
- Pre-order now for September delivery.
