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Complete Relaunch: Schwalbe Presents New Brand Positioning

In the year of Schwalbe’s 50th birthday, the brand is repositioning itself for the future. Just in time for Eurobike 2023 in Frankfurt, Schwalbe presents itself with a new logo, new color and a comprehensively conceived new brand identity. In many discussions internally and with partners, Schwalbe has worked out the core of its own […]

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Schwalbe launches new MTB tire in Leogang

The goal of the fastest rider in the Downhill World Cup, Amaury Pierron: To become even faster. The goal of the manufacturer of the most successful tire in the Downhill World Cup (Magic Mary): To become even better. The result: The fastest MTB tire in the world. Welcome, Tacky Chan! The ambition to continue to […]

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Schwalbe Achieves Another Record Turnover

Schwalbe has increased its turnover to 335 million euros in 2022, a growth of more than 20 percent compared to the previous year (277 million euros). This means a new record for Schwalbe in the year of the brand’s 50th anniversary. Frank Bohle, CEO of Ralf Bohle GmbH, the company behind Schwalbe: “The past business […]

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Schwalbe Warns Against Fakeshops

Company has implemented various measures to protect end consumers Schwalbe warns against online stores that falsely refer to the Schwalbe brand without actually offering Schwalbe products. In recent months, several cases have occurred in which e-commerce sites make reference to Schwalbe in prominent places: with the logo, product photos or even entire item descriptions. This […]

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Schwalbe receives series supply of rCB from Pyrum and uses it to produce new tires

The circle is closed, a major (interim) goal achieved: Schwalbe receives series deliveries of recycled carbon black (rCB) from Pyrum Innovations AG, producing the first new series tire. The rCB comes from the recycling of used tires, which Schwalbe collects from specialist dealers throughout Germany with the Schwalbe Recycling System. The used tires are collected […]

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