Complete Relaunch: Schwalbe Presents New Brand Positioning
In the year of Schwalbe’s 50th birthday, the brand is repositioning itself for the future. Just in time for Eurobike 2023 in Frankfurt, Schwalbe presents itself with a new logo, new color and a comprehensively conceived new brand identity. In many discussions internally and with partners, Schwalbe has worked out the core of its own […]
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