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Feature, Issue #020 -

#Yolo – You only live once

You only live once. That thought that comes into your head when faced with that decision between buying the sensible budget choice, leaving plenty of change in your pocket, or just going mad and scooping up the ‘all-singing, all-dancing’ do-it-all product that everyone wants, but no one really needs, overpriced and overrated. Jim speaks out from the heart about his obsession through the years about all things desirable in the MTB world.

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Feature, Issue #020 -

Local Shops vs. Online Shops? – Times are Changing

Bricks-and-mortar retail possesses more potential than ever – you just have to spot it. With the power of the internet, there’s more than a just a shopping mall at your fingertips, one which we jump on to order bikes and parts from one of the many online suppliers and direct order companies: today, virtually everything can be found and ordered online for hassle-free delivery to your house. As our consumer behaviour has undergone drastic changes, it’s up to the retail sector to realign themselves and benefit from the shift from the store to the sofa.

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Feature, Issue #020, Trails & Travel -

Trail Centres UK – Mountainbiking for the Xbox Generation

It’s easy to create amazing bike parks in the Alps: simply hitch a ride to the top of a ski lift, and then cut a track back down to the bottom. In those surroundings, it cannot fail to be epic – but what do you do if your mountains are more like molehills?

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Feature, Issue #020 -

FOCUS Bikes Factory Visit – Future in the Making

From the streets to the summit – A visit to the creative workshop behind FOCUS Bikes Bombarded with some heavy hip-hop beats, I enter a building in Stuttgart’s Böblingerstraße that looks so much like a café that I am forced to do a double-take as I duck inside. I’m in the right place, I ascertain, as I look around the development office for FOCUS Bikes, essentially where all of the ideas for the Cloppenburg-based company are born.

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DI.A 2016, Feature, Issue #020 -

Design & Innovation Award 2016 – Shaping the Future

Shaping the Future What – and exactly how – will we be riding in the future? Are e-mountain bikes going to take over and reign supreme? Who comes up with the trends? Who‘s going to push the development of our sport? And will there ever be an end to this wheel size madness?

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