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At the first race of the 2020 Enduro World Serie in Zermatt, Nukeproof caused a stir with their new Mega 290 Carbon – and their top rider Sam Hill wasn’t even there! While back then, the successor of the winning bike of the 2019 EWS had not yet been released, we were allowed to take a close look.

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Cycling is booming. Never before has the demand for new products been as high as it is now and the sector is responding with new and better products. Whether it’s about improving performance, bidding farewell to bike categories or the eternal question of mountain bike vs. eMTB, we tell you about the most exciting mountain bike trends of 2021 in the trend-article of the Design & Innovation Awards 2021.

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Feature, Issue #045 -

At what point does a training tool become a catalyst for ignorant riding and lazy cheat-lines? Why do we turn into second-shaving KOM hunters as soon as the clock is ticking? It’s simply not good for our sport, its image or our trails. That’s right, we are talking about Strava and why you should leave it behind on your next ride!

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E-MOUNTAINBIKE, Feature -

Dream or nightmare? The coronavirus crisis has brought an unbelievable boom to the bike industry. Despite this, massive bankruptcies, sinking valuations of a number of manufacturers, long delivery times, servicing issues and higher prices all threaten. We explain what’s going on and clarify the risks as well as opportunities faced by the industry, trade and bikers. So, here’s to getting through the next few years!

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DOWNTOWN, Feature -

“Things were better before.” An assertion that older generations might valiantly try to defend but instead is often a sign of not quite understanding the world and how it’s changing, expressing a longing to go back to the more familiar. When it comes to Gen Z – those born around or after the turn of millennium – it’s usually uttered by exasperated parents or desperate HR managers. But, there are many things to learn from the next generation, particularly here in Stuttgart.

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