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What is the true value of luxury?
What makes a ten grand bike so special, when you can get almost an identical one for less than half price, from a different brand? How do we assign value to objects? And what’s the actual definition of luxury?
SRAM Factory Visit – German Engineering Artistry Meets American Awesomeness
The SRAM Eagle is considered one of the most covetable mountain bike drivetrains to date; for many, it’s a serious selling point when it comes to buying their next bike. But what is it about this specific shifting system that’s so good, and how have SRAM got to the top of the market? We paid a visit to this industry giant to find out what goes on behind the scenes.
New EU Directive Demands UK Style Braking For All
In shock news today it has been announced that, as of January 2018, a new EU Directive OTB0104 will force the cycle industry to universally adopt ‘True-Moto’ brakes, putting the front brake in the rider’s right hand.
Five Pro Tips to Make Your Bike Better
Winter is dead, the race season is coming. It’s time to get that bike ready for a hard summer of tough love. Here are 5 tips that we have learnt from pro’s on the EWS circuit, not only will they make you look like you know what you are doing, but they are also guaranteed to make you at least 20% faster, probably.
#TheGeometryAffair: Does supersized geometry work for an average guy?
Bikes are getting longer, it’s a fact! But have some of the more extreme bikes gone too far? We hand one over to Mr Average to find out if the radical concepts deliver on the trails.
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