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DI.A 2015 -

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Like many processes, bike evolution runs in cycles; following trends and mirroring the changing face of the sport. In the beginning it was one-bike-to-do-it-all, before we spiralled into endless categories, XC, Downhill, Freeride, All Mountain (AM), Trail and now Enduro. With each generation, bikes have become more capable; but who is guiding this unstoppable development?

It could be argued...

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DI.A 2015 -

Why some innovations feel good and others just fail to convince – a designers perspective.

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