DI.A 2015 RSS
DI.A 2015 Breakout Sessions | What makes an EWS Race Bike
Like many processes, bike evolution runs in cycles; following trends and mirroring the changing face of the sport. In the beginning it was one-bike-to-do-it-all, before we spiralled into endless categories, XC, Downhill, Freeride, All Mountain (AM), Trail and now Enduro. With each generation, bikes have become more capable; but who is guiding this unstoppable development?
It could be argued...
DI.A 2015 Breakout Sessions | Analog versus digital
Why some innovations feel good and others just fail to convince – a designers perspective.