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Into the Lion's Den, Justin Williams, L39ION, News, Olivia Ray, USA Crits -

Into the Lion's Den: From the richest US crit of the year to PR disaster

“Everyone’s going to get paid," said Legion founder Justin Williams

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Justin Williams, L39ION, News -

The richest crit in US history is coming to Sacramento this October

L39ION's Justin Williams is behind the event, which will have a $100k prize purse split equally between men and women.  

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Features, Justin Williams, L39ION, News, Racing -

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L39ION of Los Angeles, the team founded and run by US Criterium champion Justin Williams, has raised $54,000 and counting towards its goal of expanding the team, its influence, and its efforts to boost diversity within cycling. The team’s goal was to raise $50,000 to fund junior development, camps, and equipment. It surpassed that goal …

The post L39ION raises $54,000 (and counting) to boost diversity in cycling appeared first on CyclingTips.

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EF Pro Cycling, Features, Justin Williams, News, Opinion and analysis, Racing -

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The basic structure of pro cycling kit has remained largely unchanged since teams first began plastering jerseys and shorts with logos. Maybe it’s time for a rethink. In a recent episode of the CyclingTips Podcast, we sat down with the founder of L39ION of Los Angeles, Justin Williams, and posed a question: If you ran …

The post Numbers, names, and superstars: A pro cycling kit for the 21st century appeared first on CyclingTips.

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