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Into the Lion’s Den: From the richest US crit of the year to PR disaster

Into the Lion's Den: From the richest US crit of the year to PR disaster
“Everyone’s going to get paid," said Legion founder Justin Williams
Read MoreThe richest crit in US history is coming to Sacramento this October

The richest crit in US history is coming to Sacramento this October
L39ION's Justin Williams is behind the event, which will have a $100k prize purse split equally between men and women.
Read MoreCyclingTips Podcast: Developing bike racers to be leaders with L39ion
Should Mark Cavendish go to the Tour de France?
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L39ION raises $54,000 (and counting) to boost diversity in cycling

L39ION of Los Angeles, the team founded and run by US Criterium champion Justin Williams, has raised $54,000 and counting towards its goal of expanding the team, its influence, and its efforts to boost diversity within cycling. The team’s goal was to raise $50,000 to fund junior development, camps, and equipment. It surpassed that goal …
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Numbers, names, and superstars: A pro cycling kit for the 21st century

The basic structure of pro cycling kit has remained largely unchanged since teams first began plastering jerseys and shorts with logos. Maybe it’s time for a rethink. In a recent episode of the CyclingTips Podcast, we sat down with the founder of L39ION of Los Angeles, Justin Williams, and posed a question: If you ran …
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