Product News -

How Cervélo developed from an underfunded uni project into one of the highest profile bike brands in the world

Nowadays, no brand is without its aero road bike and endurance bikes are increasingly adding aero features. That’s largely thanks to the industry-disrupting role of Cervélo Cycles. Now Anna Dopico has written a book telling the story of Cervélo. It follows the company’s development from its founding by her husband Phil White and Gerard Vroomen […]
Back to Cycling Weekly

Tags