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Mountain biking events have a very unique business-to-customer relationship. While it’s true that athletes that participate in a given event are “customers” of that event, purchasing a race entry is not like purchasing some furniture at IKEA. It’s difficult to predict customer satisfaction when you’re essentially selling a few hours of torment. I’ve been to events …

The post “No Refunds” – Why Races Can’t Return Your Money appeared first on Singletracks Mountain Bike News.

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