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When mountain biking stumbled across Freeride in the mid 90’s, it was a revolution fueled by emerging MTB technology, BC’s unique geography and janky, hand-shot VHS edits shot by the pioneers who were unknowingly documenting the lore of the sport. In Free to Be, Matt MacDuff explores Freeride’s roots aboard his Shore by exploring the sport’s revolutionary freedom of defining your own line through an updated lens that reflects his fresh take on the landscape where it all began. www.norco.com

The post [Video] Free To Be – Matt MacDuff appeared first on MTB-MAG.COM.

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When he got the call from SilverStar to tear down the Beautiful Idiot line and replace it with […]

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Matt MacDuff’s dream build comes to life in his own backyard in Oliver, BC. Inspired by his childhood […]

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Matt MacDuff puts in some serious work with this edit. Endless creativity with tricks plus brilliant use of […]

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