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Interbike tradeshow cancelled

Interbike tradeshow cancelled

Pivot Cycles was one of the few larger bike brands that had continued to exhibit at the Interbike tradeshow.

Interbike owner, Emerald Expositions, has announced that the Interbike tradeshow will not take place in September 2019 in Reno as previously scheduled. Instead, the company will research alternative plans for 2020 and beyond, including the opportunity to launch events featuring bicycling and bike-related components within or alongside its various successful, multi-sport trade show franchises.

The departure of major brands like Santa Cruz, Trek and Specialized, Giant in the past decade has been a key sign of Interbike’s decline.

“The past four years have been difficult for the U.S. bicycle market,” said Darrell Denny, Executive Vice President of Emerald Expositions’ Sports Group. “The substantial increase in tariffs on bike related imports during 2018, and announced for 2019, is compounding these challenges. As a result, we are rethinking how to best serve the cycling industry and will conduct a review of the possible timing, locations and formats with dealers, brands, distributors, reps, designers and media over the coming months. Our goal is to develop and deliver thoughtful solutions which provide strong returns on investment for all industry participants.”

Jay Hoots and Ryan Leech get some riding in the hot, rocky hills of Bootleg Canyon near Las Vegas at Interbike 2010

As a result of this decision, Justin Gottlieb, Show Director, Andria Klinger, Sales Director, Andy Buckner, Art Director and Jack Morrissey, Marketing Manager, will be leaving the company, effective December 31, 2018.

“Justin, Andria, Andy and Jack have dedicated themselves to the cycling space and worked long and hard,” Denny said. “We will miss them greatly and wish them the best on their future endeavors.”

With the business of signing new dealers in decline, Interbike still proved to be a great social gathering between industry friends and colleagues. Chris Holmes from Marin Bikes shares the local goods.

Established in 1982, Interbike had been the leading bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates, distributors and media to conduct the business of cycling. And there seemed to be some renewed momentum for the show when it moved from Las Vegas to Reno last year. But clearly that didn’t last.

Interbike and its events had in the past provided a platform for face-to-face business interaction, product line previews and media launches, sales lead generation, trend setting, networking and retail education. Interbike is owned by Emerald Expositions, an operator of business-to-business trade shows in the United States. Emerald currently operates more than 55 trade shows, as well as numerous other face-to-face events.

The Outdoor Demo in the new venue, Northstar near Reno, showed signs of life this year.

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