Bontrager Carbon Care Wheel Loyalty Program unveiled
The Bontrager Carbon Care Wheel Loyalty Program adds a little extra peace of mind to what is a significant purchase decision.
Trek and Bontrager announced recently that all Bontrager carbon wheels will be covered under a two-year, no-cost replacement program through the Carbon Care Wheel Loyalty Program.
The parameters of the program are simple: in the event that you damage your Bontrager carbon wheels within the first two years of ownership, Bontrager will replace them for free.
This update to Bontrager’s existing Carbon Care Wheel Loyalty Program goes into effect immediately and applies to all Bontrager carbon wheels purchased within the last two years. It covers Bontrager carbon wheels that come stock on bikes as well as aftermarket purchases, and comes at no additional cost to the original owner.
The updated Bontrager Carbon Care Wheel Loyalty Program also offers coverage beyond two years from the original date of purchase, with discounted rebuild or replacement available to all original owners of Bontrager carbon wheels, regardless of purchase date.
Earlier this year, Bontrager released a full lineup of carbon hoops with fairly reasonable price points. That lineup includes Line Pro 30 and Kovee Pro 30 MTB wheels ($1200), Aeolus Pro 3 and 5 road wheels ($1300), and Aeolus XXX road wheels ($2400).
“Nice carbon wheels are a big investment and one [we believe is] worth making,” said Bontrager Wheels Product Manager Graham Wilhelm. “But wheels take a lot of punishment. Riders want the assurance that if something does go wrong, they haven’t wasted their money. ”
“The updated Bontrager Carbon Care Wheel Loyalty Program reinforces our commitment to standing behind its products and its customers,” he continued.
In addition to the updated Bontrager Carbon Care Wheel Loyalty Program, Bontrager backs all its products with the Unconditional Bontrager Guarantee, which offers all customers 30 days to love a Bontrager product, and the Bontrager Crash Replacement Guarantee, which offers free replacement of any Bontrager helmet if it’s impacted within the first year of ownership.
To learn more head to www.trekbikes.com.
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