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News, Shimano -

Shimano Previews 2018 Footwear, Clothing and Accessories

We take a first look at Shimano’s minimalist Rucksacks, race and casual eyewear and footwear for road, cross country, city and mountain touring. It’s not only Shimano’s bike components that use a System Engineered approach. Its soft goods engineers also follow the same philosophy. Known as the Fusion Concept, it applies to Shimano’s apparel, eyewear, […]

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eBikes, News, Shimano -

New Pro Saddles Specific to eMTB Trail Riders

In a pressure mapping study with bike fitting company bikefitting.com, PRO has found that MTB riders are often sacrificing comfort and restricting their performance by choosing multi-purpose saddles without proper consideration to where padding is necessary in relation to their physical characteristics. PRO has used this research to create new saddles designed to meet the specific […]

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News, Shimano, SRAM MTB -

Zirbel Electronic Twist Shifter & Wisent Cockpit

How about this for a Dragon’s Den style innovation? Zirbel presents a sleek, slick-shifting twist shifter that allows riders to keep their thumb in contact with the bar at all times, allegedly improving control and reducing weight. Think it’s a good idea, or is it a passing fad? There may be some advantage in reducing […]

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Cotic, Hope Technology, News, Shimano, SRAM MTB, WTB, X-Fusion -

Longer, Lower, Slacker: Cotic BFe Gen 5

Never let it be said that longer isn’t better, though it’s obviously what you do with it that counts. And what can you do with the latest BFe hardtail monster from Cotic? Turns out absolutely anything and everything, from dirt jump to big mountain days, BMX parks to enduro racing and anything in between. Hardest […]

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News, Shimano -

Shimano Announces Deore XT 165mm Cranks and 4-piston Brakes

Shimano introduces two new product specifications for the e-bike and enduro/trail market; new 165mm E-MTB Hollowtech crank arms (FC-M8050) and 4-piston hydraulic disc brake calipers (BR-M8020). The current cranksets for Shimano STEPS come in Hollowtech and Solid 175mm and 170mm lengths but now Shimano introduces a pair of shorter 165mm Hollowtech crank arms to provide […]

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