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Atherton Racing, Dan Atherton, Gee Atherton, GT Bicycles, Muc Off, News, One Industries, Rachel Atherton, Red Bull, Shimano -

Across the Border : The Muc-Off & Atherton Preseason Film

Everyone loves the Athertons! A new sponsor this year for the team is Muc Off, in February they headed out to the HQ in North Wales to spend some time riding with Dan, Rachel and Gee…

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Andrew Shandro, Darcey Turenne, News, Norco Bicycles, Rocky Mountain Bicycles, Shimano, Thomas Vanderham, Trek Bikes -

Breaking Down Walls – the Search for Mountain Bike Culture in China

Shimano just posted this up, you may have seen it over on Pinkbike who ran a feature this week, but if you haven’t it is well worth a look… Asia is certainly opening up at the moment! “China was once known as “the Kingdom of Bicycles”. But this is changing — especially in the cities. […]

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Aaron Gwin, Anthill Films, DH race, News, Pursuing Perfection, Saint, Shimano, Trek Bikes -

Pursuing Perfection – Presented by Saint

The crew at Anthill Films have just finished this awesome edit for Saint, filmed at the World Cup Finals with the Phantom Miro to capture the action in super slow motion… Enjoy!

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Fox Head, Greg Minnaar, Josh Bryceland, News, O'Neal, Santa Cruz Syndicate, Shimano, Steve Peat -

Fox And Shimano Join The Santa Cruz Syndicate

Early season testing started for the Santa Cruz Syndicate with mechanics, engineers and riders arriving in the town of Imperia, Italy, for three days of extensive testing aboard the latest Santa Cruz full carbon V-10s. The bikes were decked out with the Syndicate’s newest sponsor products from Fox and Shimano. The Syndicate’s choice to join […]

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