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Video: ‘Magic Feeling’

What would you choose if you could have one superpower? There are so many options to choose from: flying, being invisible, or even super-strength, but what if you could choose to have your dream trails appear right-in-front of you…anywhere, anytime? Sounds crazy to be passing on so many cool superpowers to choose this, right? For […]

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Video: ‘The Final Run’, farewell Flo Payet

From his Reunion Island home to a World Champs podium. We look back at a unique and inspiring career as a way to say thank you and farewell, Flo. It’s hard to think of a Downhill World Cup without the long, lean figure of Flo Payet floating down the track. Cruising through the paddock, oozing […]

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Anthill Films, News, Shimano -

Monday Motivation: The Engine Inside (Official Trailer) – A Documentary About Using Bicycles To Build A Better Future

COMING SUMMER 2023, The Engine Inside—a new feature-length documentary from Anthill Films, presented by Shimano, Pon.Bike and PeopleForBikes—uncovers the overlooked potential of the bicycle, our noblest invention, in all its forms. Telling the stories of six people from all corners of the world, the documentary shows us how this amazing, relatively simple, 200-year-old machine can […]

The post Monday Motivation: The Engine Inside (Official Trailer) – A Documentary About Using Bicycles To Build A Better Future first appeared on IMB.

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News, Santa Cruz Bicycles, Santa Cruz Syndicate, Shimano -

Video: ‘The Eighth’ – V10 Development | Ep2

Yes: the eighth generation V10 with VPP is faster. But even faster and newer bikes require some extra time for riders to get back up to speed. Imagine our surprise, then, when we were faced with something unexpected: the entire Syndicate singing the new V10s praises straight from the get go. Greg says hes proud […]

The post Video: ‘The Eighth’ – V10 Development | Ep2 first appeared on IMB.

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News, Santa Cruz Bicycles, Santa Cruz Syndicate, Shimano -

Video: Santa Cruz Factory Tour with Greg Minnaar – Episode 2 of 4

Four-time downhill World Champion Greg Minnaar has been racing for Santa Cruz Bicycles since 2008. So when he told us that he didnt know what goes into building the bikes he rides we knew we had a job for him. In this four-part series, Greg visits the Factory in Santa Cruz, CA where we design, […]

The post Video: Santa Cruz Factory Tour with Greg Minnaar – Episode 2 of 4 first appeared on IMB.

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