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Bontrager rocked the helmet safety standards boat with their WaveCel technology last year. Now they've integrated the tech into skate-style youth lid.

Back in my shop days, I had a few lines I’d use on the sales floor. None of them were dishonest, but they were well-practiced. For instance, when breaking down multiple helmet price points, I’d open with something like “This $70 one had to pass all the same safety tests as this $170 one. You Read More