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Santa Cruz Bicycles’ PayDirt initiative has named 16 organizations as the first funding recipients in the company’s three-year, $1 million pledge aimed at trailbuilding and mountain bike development across the globe. Spanning three continents, and encompassing a wide variety of groups from land trusts to national advocacy organizations to high school race teams and grassroots Read More

Santa Cruz Bicycle's new PayDirt fund commits $1 million toward advocacy, trail building and maintenance.

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