Issue #020 RSS
FOCUS Bikes Factory Visit – Future in the Making
From the streets to the summit – A visit to the creative workshop behind FOCUS Bikes
Bombarded with some heavy hip-hop beats, I enter a building in Stuttgart’s Böblingerstraße that looks so much like a café that I am forced to do a double-take as I duck inside. I’m in the right place, I ascertain, as I look around the development office for FOCUS Bikes, essentially where all of the ideas for the Cloppenburg-based company are born.
Design & Innovation Award 2016 – Shaping the Future
Shaping the Future
What – and exactly how – will we be riding in the future? Are e-mountain bikes going to take over and reign supreme? Who comes up with the trends? Who‘s going to push the development of our sport? And will there ever be an end to this wheel size madness?
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