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Feature, Issue #041 -

Coincidences, twins and Hollywood stars – a portrait of YT Industries founder Markus Flossmann

YT Industries, currently one of the world’s most popular bike brands, commands you to “Live Uncaged.” We rode bikes, drank beer and lifted weights with founder and CEO Markus Flossmann to take a look behind the scenes and understand what’s behind the brand’s guiding principle.

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Air taxis, lightweight construction & carbon secrets – Behind the scenes of startup Beast Components in Dresden

Winning a total of four awards last year, startup Beast Components was by far the most successful brand at the 2019 Design & Innovation Awards. Read on to find out more about what drives the brand forward, how its carbon components are manufactured and what Beast have got to do with NASA, wheelchairs and urban air mobility!

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How the Levo SL is changing the face of mountain biking as we know it!

In the early days of ENDURO, people asking what we would do when there’s no more internet seemed absurd to us. But here we are, asking ourselves: what are mountain bikers going to do when there are no more non-motorised mountain bikes? It sounds just as absurd, but that’s probably what Kodak, Nokia and AOL thought before everything changed.

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What’s new? The 2019 ENDURO reader survey

Well done everyone, you’ve earned a round of applause! More than 18,000 participants took the time to complete our 2019 reader survey and provide us with exciting insights: what, how, and where does the average ENDURO reader ride and what will she or he ride in the future? Which trends have managed to survive the past year? And which ones should we look forward to?

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Feature, Issue #041 -

An interview with Josh Kissner from Santa Cruz – From bike builder to product manager

Bump into Josh Kissner out on the trails and one thing is certain: you’ll never find him without his backpack, laden with test parts and tools. That makes more sense when you learn that Josh is product manager at Santa Cruz and plays a significant role in the development of their bikes. We joined him for a ride in Squamish to chat about Santa Cruz, his role in the company and the future of the sport.

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