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E-bikes are the future. That’s what the bike industry thinks, that’s what a bunch of new cyclists think, and that’s what sustainable transportation advocates think. But not everyone thinks that way, as a spat between e-bike brand VanMoof and the French advertising regulatory body has proven. At the centre of this stoush is a slick …

The post This e-bike ad has been banned in France – let’s talk about why appeared first on CyclingTips.

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