Urban Armor Gear, Cadence Team Up on Simple, Clean Reel of Gravel Bike Fun
Take a 2-minute break from work and enjoy this fun gravel bike film.
The first installment of UAG’s three-part Further series focuses on the “spirit” of the brand’s mantra, “Built To Go Further.”
Gravel bike culture isn’t just about the bikes and parts. It’s also about the athletes, content creators, artists, designers, and all the other people who help make the sport whole.
“Over the next several months, through authentic and original storytelling, UAG will show how individuals have gotten out of their comfort zones,” wrote UAG, “and how the products that protect your gear empower you to go further.”
The first part of the series highlights the capabilities of gravel bikes (and, of course, Urban Armor’s protective gear).
Featured gear list:
- Specialized Turbo Creo
- Specialized S-Works Recon Bike Shoe
- POC Ventral Air Spin Raceday Helmet
- Urban Armor Gear Standard Issue 24L Pack
- Cadence x UAG Further Adventure Bib
- Cadence x UAG Further MTB Jersey
- Cadence x UAG Barbag
The main message of the series? It’s not about the mileage — just go have fun with your crew.
This film features Spencer Rathkamp, Jon Hornbeck, and photographer Jussi Oksanen. Filmed in 2021.
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