Shimano, Yeti Cycles Work Together to Develop a Rowdy eMTB Team (and Tech)
Yeti Cycles and Shimano put their heads together to create an eMTB dream team. The goal? To develop the riders, technology, and methods to take them to the top of the 2023 Enduro World Series.
There’s increasingly less you can’t do on an eMTB. With technology and development consistently establishing new thresholds, one thing’s clear: If you want to be on the vanguard, you’d better work fast.
That’s why Yeti Cycles and Shimano teamed up to form the EP Racing team. Keegan Wright and “sick” Mick Hannah led the team as it pushed the brands’ output and brainstorming to the limit this year at the Enduro World Series’ electric circuit: the EWS-E.
The series will arrive in full next summer, just ahead of the 2023 EWS-E. For now, get psyched on anticipating some limit-breaking eMTB technology from Shimano and Yeti Cycles.
Runtime (trailer): 3.5 minutes
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