From Trout Overalls to Bamboo Breakthrough: How ‘Free Fly’ Landed Among Fishing Faithful
A fly fishing apparel brand rooted in Montana is returning to the rivers and mountains of its home in honor of its 10th anniversary.
Free Fly is rolling out a campaign to celebrate its 10th anniversary as a brand. The campaign is a good ol’ fashioned ode to itself as a brand — and its customers.
In celebration, Free Fly has made a short film celebrate its Montana roots, history as a brand, and the sport of fishing. Now, a brand film isn’t anything new. (Though this film is a good one.) But on top of that, the brand is releasing new apparel, plus new colors for some existing styles.
Free Fly Apparel: New 10th Anniversary Styles
- Elements Jacket — Men’s & Women’s
- Flex Henley Long Sleeve — Men’s
- Thermal Mockneck Fleece — Women’s
- Bamboo Joggers — Women’s
- New fall colors in a few more of Free Fly’s Heritage styles
Want to learn more about the brand? Here’s the story behind the film:
“The vision for Free Fly Apparel was born in the rivers and mountains of Montana, stemming from an observation that the outdoor industry had a big problem: performance apparel was too complicated and too uncomfortable,” Free Fly wrote.
“Now, 10 years later, the founding team spent a week in Montana to rediscover and celebrate the people and places that helped shape the brand.”
Runtime: 4 minutes
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