ENVE Launches Ride-Lifestyle Apparel Collection
Surprisingly, ENVE’s new threads aren’t for riding. The brand now offers hoodies, jackets, shorts, jackets, T-shirts — even a poncho.
For those who already have plenty of cycling apparel — and want to rep ENVE threads — the bike company’s new clothing line is aimed at you.
ENVE launched an apparel collection this week for cyclists looking for comfy clothes to sport in between rides. While known for its premium bike components, the Utah-based company decided against making yet another batch of performance apparel for a saturated market.
Instead, they’ve developed a dozen new off-bike styles for both men and women cyclists. The company said that casual wear still reflects a two-wheeled lifestyle.
“Even the most dedicated riders spend most of their time off the bike living life, recovering, traveling and in pursuit of their next ride,” Jake Pantone, VP of Product and Brand, said in a press release. “With no shortage of technical on-bike riding apparel available in the aftermarket, we set our sights on creating the clothing we want to live in.”
ENVE Apparel Details: Ponchos and T-Shirts
While technically a “lifestyle” clothing line, each offering includes a “subtle nod” to on-bike capabilities, ENVE said.
For starters, there’s the women’s poncho, which comes with a lightweight ripstop and environmentally friendly insulation. It’ll keep wearers warm during cold outings while offering a “discrete changing solution when the need arises.” It also has a front pocket to pack it up for storage — or to use as a pillow. It sells for $290.
The T-shirts combine merino wool and TENCEL (a brand of rayon), a blend that offers quick-drying moisture wicking while remaining breathable, the company claimed. With a slim, ride-ready fit and anti-odor treatment, the Merino Longsleeve Tee sells for $100 for both men and women.
ENVE Apparel Details: Pants and Shorts
ENVE’s Lightweight Shorts come in a lightweight, breathable fabric. They dry quickly and don’t require much maintenance to prevent wear. The shorts have a fastener, drawstring, zippered rear pocket, and mesh hand pockets. They sell for $120 for both men and women.
Like the shorts, the ENVE Stretch Pants have four-way stretch fabric. They also have zippered side pockets and reflective elements “for quick commutes or rides.” They will set you back $150.
“We are taking the same approach to apparel as we have with our wheels and components by making the products we want to wear and taking no shortcuts,” product manager Ken Bloomer said in the press release.
“Each piece is purpose-built, and the materials and construction techniques have been selected to deliver on our promise of function-first utility.”
The Ride-Lifestyle collection comes with a one-year factory warranty covering defects in materials and labor.
See more of the clothing line on the ENVE website.
Shredding Threads: PNW Components Dives Into Mountain Bike Apparel
The post ENVE Launches Ride-Lifestyle Apparel Collection appeared first on GearJunkie.