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Muoverti — the British company focused on indoor cycling equipment — is making some changes. First, it has joined the growing bandwagon of companies that hate lower-case letters. The company has rebranded and now wants to be called MUOV (pronounced “move”). MUOV generated lots of buzz last year when it announced a new approach to

The post Muoverti Rebrands to MUOV, Unveils Rocking Indoor Time Trial/Triathlon Bike appeared first on Bikerumor.

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